Every business has its own ethics and values that underpin everything, the things that drive them and make them tick. Ours are simple. Our products and packaging are plastic free, why? Because the beauty industry has an ugly problem, our beautiful planet cannot sustain the over consumption of plastics. Our mission is to help reduce plastic products in bathrooms and to show that you can still have beautiful products in sustainable, plastic free packaging that still look good.

Before we had even sold one bar of soap, we pledged that we did not want to be part of the plastic problem, we are part of the solution.